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"Best Cars of 2010": Wins for Three Audi Models
 
. Audi with outstanding success yet again in readers' poll
. Audi A4, R8 Spyder and Q5 top their categories
. Audi A3, A6 and R8 Coupé all with second places

 
Audi has continued its success story in the "Best Cars of 2010" readers' poll conducted by the magazine "auto motor und sport" (ams). Readers voted three Audi models - the Audi A4, R8 Spyder and Audi Q5 - into first place in their categories. Second places for the Audi A3, A6 and R8 Coupé rounded out the outstanding result.
 
The three first-place finishes once again made Audi one of the most successful brands in the readers' poll. The Audi R8 Spyder finished top of the category "Convertibles" this year at the first time of asking. Rupert Stadler, Chairman of the Board of Management of AUDI AG, took receipt of the award in the "Alte Reithalle" in Stuttgart. In the "Off-road vehicles" category, the Audi Q5 left its competitors trailing. The award was accepted by Michael Dick, Member of the Board of Management for Technical Development at AUDI AG.
 
And in the "Midsize class" category, the Audi A4 was the undisputed number one for the third successive occasion. Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at AUDI AG, received this award on the company's behalf in Stuttgart.
 
These impressive results were rounded out by the three second-place finishes. Readers of ams voted the Audi A3 into second place in the "Lower midsize class" category, a feat emulated by the Audi A6 in the "Upper midsize class" and the Audi R8 Coupé in the "Sports car" categories.
 
This was the 34th time that the magazine "auto motor und sport" had conducted this poll, with almost 100,000 readers casting their votes for 326 models in 10 different categories.
 
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Fourtitude.com

Check Out the 2010 Audi A4 Here

Check Out the 2010 Audi Q5 Here!

More than ever, establishing a consumer relationship that endures beyond a single vehicle is crucial. When it comes to lasting loyalty, Audi made greatest strides in 2009, earning recognition Tuesday night as the R. L. Polk & Co. "Most Improved Loyalty to Make" award winner during the 14th Annual Automotive Loyalty Awards in Detroit.
 

Introduced into the Automotive Loyalty Awards this year, the "Most Improved Loyalty to Make" award honors the automotive brand that garnered the greatest percentage point improvement in consumer loyalty over the course of 2009. With a 4.9% growth in this area, Audi surpassed all other brands in the market.
 

"Earning the long-term affinity of consumers is the ultimate benchmark of success," said Johan de Nysschen, President, Audi of America. "While attracting interest is always vital, maintaining that bond and translating it to repeat sales is an exceptional victory. The recognition by R. L. Polk validates the work of the Audi employees and dealers in creating this lasting bond."
 

The Polk Automotive Loyalty Award is based on actual model-year purchase/lease activity and recognizes manufacturers for superior performance in customer retention--a critical aspect of building and maintaining market share. Customers of these manufacturers had such a positive overall experience that they came back to buy another vehicle of the same model, make, or manufacturer.
 

For this year's "Most Improved Loyalty to Make" award, Audi received top honors after sales figures confirmed the highest industry wide percentage of this pattern occurring among Audi owners.
 

"After 14 years of honoring automakers for successes in customer loyalty, we added the 'Most Improved Loyalty to Make' award for model year 2009 because we felt that brands able to make significant strides in this regard deserved recognition," said Stephen Polk, chairman, president and CEO of Polk. "This is not an easy task to accomplish, which speaks volumes about the momentum that Audi has acquired in recent years."
 

ABOUT AUDI
 

Audi of America Inc. and its 270 dealers offer a full line of German-engineered luxury vehicles. The Audi lineup is one of the freshest in the industry with 23 models, including 12 models launched during model years 2008 and 2009. Audi is among the most successful luxury automotive brands globally. In selling one million vehicles worldwide in 2008, AUDI AG recorded its 13th consecutive record year for sales growth. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.
 

ABOUT THE POLK AUTOMOTIVE LOYALTY AWARDS
 

The Polk Manufacturer Loyalty Excelerator ?Report is the basis for the Polk Automotive Loyalty Awards. This report was introduced to the automotive industry in 1995 and was created to provide the latest insights into household consumer loyalty to automotive manufacturers at many different levels. It is now used to provide loyalty percentages for the entire automotive industry and allows for cross-industry comparisons of loyalty behavior. The report measures loyalty throughout the entire model year so that manufacturers may keep abreast of loyalty trends as they occur in the industry.
 
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Source: Audi of America Inc.

IN THE MARKET FOR A NEW VEHICLE? WE'VE ALREADY DONE THE LEGWORK.
 
AJAC DETERMINES A DOZEN OF CANADA'S BEST for 2010
 
Niagara-on-the-Lake, ON - Seventy of Canada's top automotive journalists spent this week in the picturesque tourist town of Niagara-on-the-Lake; but not for the scenery or the wine tasting. Journalist members of the Automobile Journalists Association of Canada (AJAC) were here for the express purpose of determining the 'Best New' cars, trucks and SUV/CUVs in 12 different vehicle categories, as part of AJAC's annual Canadian Car of the Year Awards program.
 
The three days of intensive, back-to-back testing and evaluation are known in the automotive industry as "TestFest". The results of the journalists' test-drive evaluations were known today during a press conference wherein the winners in 12 categories were announced. The press conference was held at the Niagara Drive Centre located at the Niagara District Airport where "TestFest" is staged each year.
 
The winners are:
 
BEST NEW SMALL CAR (under $21k) - Mazda3

BEST NEW SMALL CAR (over $21k) - Mazda3 Sport

BEST NEW FAMILY CAR (under $30k) - Volkswagen Golf Wagon TDI

BEST NEW FAMILY CAR (over $30k) - Ford Taurus

BEST NEW LUXURY CAR - BMW 335d Sedan

BEST NEW PRESTIGE CAR - Porsche Panamera Turbo

BEST NEW SPORTS/PERFORMANCE CAR (under $50k) - Volkswagen Golf GTI

BEST NEW SPORTS/PERFORMANCE CAR (over $50k) - Audi S4

BEST NEW CONVERTIBLE - Audi A5 Cabriolet
 
BEST NEW SUV/CUV (under $35k) - Subaru Outback

BEST NEW SUV/CUV ($35k-$60k) - Volkswagen Touareg TDI Clean Diesel

BEST NEW SUV/CUV (over $60k) - Lexus RX450h
 
The results were compiled by the international accounting firm KPMG and kept confidential even from AJAC until this morning's press conference. They were determined from more than 46,000 individual data points established in the testing of 157 different vehicles.
 
The purpose of the AJAC awards is to provide consumers with a valuable resource they can use when researching the purchase of a new vehicle - one that includes a broad range of comparative information on vehicles that are new to the market. That information includes not just specifications and features but actual performance data and subjective ratings on up to 23 different characteristics - from interior roominess and comfort to ride quality and handling ability.
 
Our journalists' vote results - including all of the comparative test data amassed this week - are on our web site for use as a consumer resource buying guide. Consumers that want to compare a Nissan Cube to a Kia Soul, or the Ford Fusion Hybrid with a Toyota Prius, or even a BMW 335 Sedan with a Mercedes-Benz E-Class Sedan, need look no further than the AJAC web site: www.ajac.ca > Canadian Car of the Year > 2010 Results Comparisons
 
Photos from the TestFest evaluation program and press conference are available on the AJAC web site as well on the various social networking sites.
 
The 12 category winners listed above now go on to compete for the honour of becoming the 2010 Canadian Car of the Year or the 2010 Canadian Utility Vehicle of the Year. These overall winners will be announced on February 11th, 2010, at the Canadian International Auto Show in Toronto, ON. Award winners for Best New Design and Best New Technology, presented by Shell Canada, will also be announced at that time.
 
In addition, an award for Best New Green Technology for 2010, also presented by Shell Canada, will be announced at the Montreal International Auto Show on January 14, 2010. As it has been for several years, Shell Canada was the official fuel supplier to the 2010 AJAC TestFest.
 
Several AJAC journalists who evaluated the brand-new models at TestFest are available across Canada for interviews to talk about the vote results and comparative data. Media are invited to visit the AJAC web site and log-in under "Ask An Expert," then choose the "Car of the Year" link for interviews once they've been validated.
 
Still looking to buy a 2009, 2008 , or even an older vehicle? AJAC archives the comparative test data and vote results from previous years on its web site. Check it out: www.ajac.ca > Vehicle Comparisons
 
For more information on the 2010 Canadian Car of the Year Awards, either visit our AJAC web site, call the AJAC office 1.705.924.3444, or send an email to: beth@ajac.ca.
 
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This news release is brought to you by CNW Group: AJAC's official news wire service.
 
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SPORTS - PERFORMANCE (over $50k): 2010

CONVERTIBLES: 2010

Canadian Car of the Year Winners (by Year)

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